Coimbatore : Unlike Women, Men have almost next to nil, when it comes to exclusive Jewelry. While dazzling artistic collections, uniquely crafted for woman decorates the shelf's of Jewelry shops, Men had to choose from the usual mundane collection.
Coimbatore : Unlike Women, Men have almost next to nil, when it comes to exclusive Jewelry. While dazzling artistic collections, uniquely crafted for woman decorates the shelf's of Jewelry shops, Men had to choose from the usual mundane collection.

Putting an end to this stereotyping, Jewel One, the largest Jewelry chain in India, and the retail arm of Emerald Jewel Industries India Ltd, one of the World’s leading jewellery manufacturers have launched an exclusive series for men the 'SIMHA', on Saturday.
Class, Creativity and Craftsmanship go hand-in-hand with Simha's collections. Design experts from across the globe have contributed to the conception of this exclusive line. Hence, every piece in Simha is a luxury.

On display are striking rings, bracelets, chains – all perfectly suited to modern and classic wardrobes. Drifting away from the stereotype of men’s jewellery being predominantly heavy, Simha offers collection one-of-a-kind light weight jewelry.
"Combined with our proficiency in manufacturing by our parent company Emerald – one of the world’s largest jewellery manufacturers – 'SIMHA' truly boasts some of the most unique collection which every man would proudly carry", said Dhiaan Srinivasan Director Business Development.
"So, we at JewelOne are taking one big stride in being a small part of our men’s success stories", he added.
Thenewly launched 'Simha' collections are available at all JewelOne15 outlets across India.