Coimbatore-based ELGi Equipments recently launched the #Whatsyourfinishline challenge in a bid to promote fitness as a means to ward off lifestyle-related diseases and promote cancer awareness.
Coimbatore-based ELGi Equipments recently launched the #Whatsyourfinishline challenge in a bid to promote fitness as a means to ward off lifestyle-related diseases and promote cancer awareness.
The challenge prompted everyone associated with ELGi to set their own fitness goals, join together and achieve them. In a span of 40 days, the ELGi #WhatsYourFinishLine challenge was adopted by over 2000 participants located across various countries.
Teams comprising of ELGi employees and distributors came together, clocked over 25,000 miles and organized a variety of activities like running, walking, cycling, planking, swimming, skipping, yoga, , squats, crunches, jogging, and mountain climbing.
The #WhatsYourFinishLine challenge will culminate with Team ELGi participating at the Coimbatore Marathon in Coimbatore and the Susan G Komen's Race for the Cure, in North America. 1723 participants from Elgi including employees and families will participate in the Marathon tomorrow.
To mark the Vodafone Coimbatore Marathon scheduled for tomorrow, ELGi equipments organised an event at CODISSIA trade fair complex, today. ELGi along with other sponsors of the Marathon had a display and sale of their merchandise. The event was organised as a precursor to the Coimbatore Marathon.
Speaking at the side lines, R Jayakanthan, Director-People, Systems and Strategy, ELGi Equipments said, “The #WhatsYourFinishLine challenge has successfully brought together thousands of our employees, every one of them unique and located across the globe.
But what they all had is a common goal, a common purpose–to compete athletically, pass the finish line and win. At ELGi, with our CK2 goals, we are a purpose-driven organization and in today’s competitive environment, we believe employee engagement is key.”