Coimbatore : Marking its 25th anniversary, Mercedes-Benz conducted one of the most recognized experiential drive platforms in the country, under the banner 'Luxe Drive Live 2019' from Coimbatore, at the Kari Motor Speedway, on Sunday.
Coimbatore : Marking its 25th anniversary, Mercedes-Benz conducted one of the most recognized experiential drive platforms in the country, under the banner 'Luxe Drive Live 2019' from Coimbatore, at the Kari Motor Speedway, on Sunday.
Customers and spectators experienced a holistic brand experience of Mercedes Benz. The event 1 rolled out from Coimbatore on March 9 will travel to 11 other cities through the year.
A wide range of Mercedes-Benz products ranging from GLA, GLC, GLE and GLS to S-Class, C-Class, E-Class, CLS and E-Class, E-Class All Terrain and Mercedes-AMG GLC 43 were available for test-drives. Exciting and longer self-drive trails with an additional off-road track had been installed to lend patrons an exciting all-inclusive experience of showcasing the off-road prowess of the Mercedes-Benz SUVs.
As part of this event, celebrity chef Ranveer Brar held a special workshop as part of the ‘Ranveer Brar-Mercedes-Benz Culinary Academy.’ Participants were awarded an industry-first gourmet certification and Benz in association with MTV presented some live music gigs for the participants. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said, “As we celebrate 25 years in India with the brand motto “Best Never Rest,” we bring a lot of excitement to our unique experiential program Luxe Drive Live 2019. Coimbatore is one of the fastest growing cities in South India.
Standing tall as the sixth largest metropolis and one of the best non-metro cities in Tamil Nadu, we see immense potential in Coimbatore for the luxury car segment. We are delighted to announce that we are bringing an innovative customer engagement initiative like Luxe Dive Live 2019 for our brand enthusiasts in this city, which is also rightly known as the Manchester of South India.
This is the 5th edition of Luxe Drive Live in India with Gourmet, Music and Adrenaline used as key pillars to strengthen our brand reach and provide our customers with an immersive experience," exulted Martin Schwenk.
Customers and spectators experienced a holistic brand experience of Mercedes Benz. The event 1 rolled out from Coimbatore on March 9 will travel to 11 other cities through the year.
A wide range of Mercedes-Benz products ranging from GLA, GLC, GLE and GLS to S-Class, C-Class, E-Class, CLS and E-Class, E-Class All Terrain and Mercedes-AMG GLC 43 were available for test-drives. Exciting and longer self-drive trails with an additional off-road track had been installed to lend patrons an exciting all-inclusive experience of showcasing the off-road prowess of the Mercedes-Benz SUVs.
As part of this event, celebrity chef Ranveer Brar held a special workshop as part of the ‘Ranveer Brar-Mercedes-Benz Culinary Academy.’ Participants were awarded an industry-first gourmet certification and Benz in association with MTV presented some live music gigs for the participants. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said, “As we celebrate 25 years in India with the brand motto “Best Never Rest,” we bring a lot of excitement to our unique experiential program Luxe Drive Live 2019. Coimbatore is one of the fastest growing cities in South India.
Standing tall as the sixth largest metropolis and one of the best non-metro cities in Tamil Nadu, we see immense potential in Coimbatore for the luxury car segment. We are delighted to announce that we are bringing an innovative customer engagement initiative like Luxe Dive Live 2019 for our brand enthusiasts in this city, which is also rightly known as the Manchester of South India.
This is the 5th edition of Luxe Drive Live in India with Gourmet, Music and Adrenaline used as key pillars to strengthen our brand reach and provide our customers with an immersive experience," exulted Martin Schwenk.