"Rivaah Aashirwaad Sovereign Saver" by Tanishq is a structured new plan through which consumers can plan their wedding jewellery purchase in a systematic manner and avail great discounts on the making charges towards the end of the plan.
Coimbatore: One of India's leading gold and diamond jewellery brands Tanishq from the house of Titan introduced its new jewelry purchase plan exclusively for Tamil Nadu customers here in Coimbatore, on Friday.
The plan is called ‘Rivaah’ Aashirwaad Sovereign Saver. It was launched here by Divjyot Kaur, Manager- Retail Operations, Jewelry Division, Titan in the presence of Payas,Proprietor, Tanishq- RS Puram, Selvakumar, Proprietor, Tanishq X-cut and Tiruppur and Ashokan, Proprietor, Tanishq Pollachi.
"In the North, East and West of India, people fix on a budget when they plan to buy gold for important occasions, whereas in Tamil Nadu, people fix their mind on the quantity to be purchased, hence we are introducing a new plan ahead of the Wedding season to help customers plan their wedding jewelry purchase", expressed Ms.Kaur.
It is a secured monthly purchase plan which is structured in a way that offers better value for money compared to spot purchase. It gives customers the choice to plan their purchase in terms of the quantum, duration and benefits which are transparent, she briefed on the scheme.
"Rivaah" is Tanishq’s wedding jewellery sub-brand but the benefits of this plan is available across all gold and diamond-studded jewellery of Tanishq. This new plan is for all who wish to make a special, emotional purchase for the wedding, Ms.Kaur said.
She added that "For quite a while, Tanishq has been perceived to be a brand that caters for the opulent. That’s not who we are. We are for everyone, we serve all customers."
The delegation underlined that they are firm in promoting pure gold, and create their own market rather than engage in price-wars.
Ps: The news is carried based on a press release from the organisation.