Commerce platform Paytm said it will spend about Rs 10 crore to market Make-in-India products on its platform covering products ranging from phones to clothes and home furnishings.
The startup will launch a new section on its app and website for Indian-origin products with greater visibility, targeting at least 5,000 merchants by the end of the year. PM Modi's Make in India initiative is aimed at turning the country into a manufacturing hub to generate jobs and lift incomes.
"We see the abundance of talent and capability in manufacturing and handicrafts in our country and aim to create a special platform where such indigenous creators can sell across the country," said Sudhanshu Gupta, VP, business. Gupta said he expects these sellers to reach about Rs 100 crore monthly gross merchandise sales in the next few months.
The move comes a week after Amazon said it had set up dedicated Make in India stores on its India and US websites. Gupta said Paytm has a multistage verification and quality control process. "This helps us in identifying quality sellers and products," he said.
Last month, Paytm said it expects to triple gross merchandise value (GMV) to $10 billion by December 2016 on the back of strong growth in transactions on its marketplace.
The startup will launch a new section on its app and website for Indian-origin products with greater visibility, targeting at least 5,000 merchants by the end of the year. PM Modi's Make in India initiative is aimed at turning the country into a manufacturing hub to generate jobs and lift incomes.
"We see the abundance of talent and capability in manufacturing and handicrafts in our country and aim to create a special platform where such indigenous creators can sell across the country," said Sudhanshu Gupta, VP, business. Gupta said he expects these sellers to reach about Rs 100 crore monthly gross merchandise sales in the next few months.
The move comes a week after Amazon said it had set up dedicated Make in India stores on its India and US websites. Gupta said Paytm has a multistage verification and quality control process. "This helps us in identifying quality sellers and products," he said.
Last month, Paytm said it expects to triple gross merchandise value (GMV) to $10 billion by December 2016 on the back of strong growth in transactions on its marketplace.