Samsung's Bixby digital assistant now available in India

Samsung’s Bixby digital assistant - dubbed Bixby Voice - debuted shortly after the arrival of the company's Galaxy S8 series smartphones. It was first launched in the company's home country of South Korea, following which it arrived in the US.

Last month, Samsung started rolling out Bixby Voice worldwide. And now, the assistant has officially landed in India.

Samsung says Bixby Voice features support for various Indian accents and is hence capable of adapting to Indian dialects and contexts. The company notes that even those Indians who have opted for English (US) language can also use the assistant easily.

"Keeping in mind the diversity in Indian accents and our commitment to 'Make for India', Bixby has been optimized to understand Indian accents," said a senior Samsung India executive.

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