Seminar on Marketing held at Sankara College of Science and Commerce in Coimbatore
Coimbatore: On behalf of the Department of Management, Andrew Sam, Founder and CEO, Simplicity, Coimbatore, discussed the topic of Marketing on 27-02-2021 at Sankara College of Science and Commerce. The session started with the welcome address by the College Principal Dr. Radhika. College Administrator TR Kalyanaraman then made a special speech. Guest Speaker Andrew Sam started the session by explaining about marketing and its benefits. He described the importance of branding in the market. He mainly described the conditions involved in marketing and also described how to promote the trade of an item in the market.
Yuvraj Selvam, General Manager (Operations) CAG Yamaha, Coimbatore on the topic of Indian Marketing. Guest Yuvraj explained the fundamental impact on marketing and he described the techniques of automobile. He described India’s traditional marketing and digital marketing. He clarified how the marketing manager would make the decision. He also provided information on how to cover market size and capacity. The video seminar ended with a question and answer session followed by Dr. K. Thirugnana Sambanthan's Vote of Thanks