Coimbatore: In a press release issued here today, Ashwin Chandran, Chairman of The Southern India Mills’ Association has stated that Cotton Corporation of India (CCI), has launched its first Indian brand “HIRA” and is planning to market the same shortly.
Coimbatore: In a press release issued here today, Ashwin Chandran, Chairman of The Southern India Mills’ Association has stated that Cotton Corporation of India (CCI), has launched its first Indian brand “HIRA” and is planning to market the same shortly.
Ashwin, SIMA Chairman has appreciated the Union Minister of Textiles, Smriti Zubin Irani and Chairman-cum-Managing Director of CCI, Dr P Alli Rani for the historical initiative. He has stated that the Ministry is also planning to launch a scheme “Nirmal Cotton Mission” with CCI as a nodal agent that would go a long way to make Indian cotton to become the best quality cotton in the world, also enable the Indian cotton textiles & clothing manufacturers to produce all high value-added items using homegrown cotton.
The SIMA Chairman has appealed to the Prime Minister to launch the Technology Mission on Cotton in a revised format to increase the productivity parallelly which is only around 460 to 500 kgs per hectare as against 1500 to 2200 kgs per hectare achieved by over 20 countries in the world.
He has said that adopting global best practices and acquiring appropriate technology would be essential to achieve the mission of doubling the farmers’ income and make India as the true global clothier of cotton textiles.
About CCI
Cotton Corporation of India (CCI), established in the year 1974, started its Minimum Support Price operation during the year 1985 and is greatly helping the cotton farmers and the cotton textile industry that has been functioning under the Ministry of Textiles. The industry has been pleading the Ministry of Textiles to standardize and brand Indian cotton.
Disclaimer: This news is carried based on the press release issued by the organisation.