Coimbatore: In a first, Toyota Kirloskar Motor (TKM) in collaboration with Roots Group of Companies launched a "Safety Model School' at Satchidananda Jothi Nikethan International School at Mettupalayam, Coimbatore, today.
Coimbatore: In a first, Toyota Kirloskar Motor (TKM) in collaboration with Roots Group of Companies launched a "Safety Model School' at Satchidananda Jothi Nikethan International School at Mettupalayam, Coimbatore, today.
As a part of this programme, TKM along with Roots Group of Companies has built a one-of-its-kind Traffic Park at the school which aims to educate school children on the importance of traffic rules and responsible road safety habits. This well-rounded program on road safety is a part of ‘Team Toyota Activity’ (TTA) and is designed to develop school children as “Road Safety Ambassadors.
Minister for rural and municipal administration, SP Velumani inaugurated the Traffic Park at the school on Wednesday. The program on road safety is a part of ‘Team Toyota Activity’ (TTA) and is designed to develop school children as “Road Safety Ambassadors.
The newly inaugurated park is the first "Traffic Park" in Tamil Nadu and seventh in India. Commenting on its association with Toyota Kirloskar Motor, K. Ramasamy - Chairman & Managing Director, Roots Group of Companies said, “As per the government data, almost 1.5 lakh people have lost their lives in road accidents in 2017, which means every hour 17 people die due to road accidents. This is an alarming situation and all the OEMs need to work together to address the critical issue of road accidents. Over the years, we have worked closely with the local government and traffic authorities through “UYIR” a Trust formed by a group of like-minded corporates with a mission of making Coimbatore an Accident Free Society."
He extolled that "It is our privilege to partner with Toyota Kirloskar Motor in the dedicated efforts to make Indian roads more safer. We are confident that the 'Safety Model School' will be able to educate the young school children on the importance of road safety habits, thus transforming them to be road safety ambassadors.”
Addressing the gathering at the inaugural event, Masakazu Yoshimura, Managing Director, Toyota Kirloskar Motor Pvt Ltd said, “At Toyota, we firmly believe in the philosophy of ‘Safety First’. Our focus and priority are not only to manufacture safe cars but to strive towards enriching the quality of life in India and provide a safe ecosystem for all. Through this initiative, our goal is to sensitize and mentor school children on various road safety problems and groom them into responsible safety habits. We are proud to partner with Roots Group of Companies in this mission to champion the cause of road safety amongst school children”.
He further added, “The recent amendments made to the Motor Vehicles Bill by the Government will provide an impetus to our mission, forcing road travellers to follow traffic rules leading to safer road environment in the country.”
It may be noted that Toyota Kirloskar Motor has implemented this model in Kolkata, Kochi, Delhi, Varanasi, Hisar and Rewari, with a promising impact on behavioural changes amongst school children.
Dr M. Jeyasankaran, Joint Transport Commissioner, Coimbatore Zone and R.Thiagarajan, Regional Transport Officer, Mettupalayam, K.Ramasamy, Chairman & Managing Director, Roots Group of Companies, Masakazu Yoshimura, Managing Director, Toyota Kirloskar Motors Pvt. Ltd and Naveen Soni, Vice President, Toyota Kirloskar Motor, Dr Kavidasan, Director Roots & Secretary of Satchidananda Jothi Nikethan, Dr S. Chandrasekar, Corporate Director, Roots, Executives of Roots, TKM, Government Officials, Principal, Teachers, Students of Satchidananda Jothi Nikethan and other schools of Coimbatore were present at the inauguration ceremony.
It is to be noted that this is the first "Traffic Park" in Tamil Nadu and seventh in India. Commenting on its association with Toyota Kirloskar Motor, Mr K. Ramasamy - Chairman & Managing Director, Roots Group of Companies said, “As per the government data, almost 1.5 Lakh people lost their lives in road accidents in 2017, which means every hour 17 people died on the road due to an accident. This is an alarming situation and all the OEMs need to work together to put a brake on the critical issue of road accidents. Over the years, we have worked closely with the local government and traffic authorities through “UYIR” a Trust formed by a group of like-minded corporates with a mission of making Coimbatore an Accident Free Society, the to drive the message of road safety in Coimbatore. It is our privilege to partner with Toyota Kirloskar Motor in the dedicated efforts to make Indian roads more safer. We are confident that the Safety Model School will be able to educate the young school children on the importance of road safety habits, encouraging them to be road safety ambassadors.”
Addressing the gathering at the inaugural event, Masakazu Yoshimura, Managing Director, Toyota Kirloskar Motor Pvt Ltd said, “At Toyota, we firmly believe in the philosophy of ‘Safety First’.
Our focus and priority are not only to manufacture safe cars but to strive towards enriching the quality of life in India and provide a safe ecosystem for all. Increasing numbers of road safety death impact the prosperity of the nation. Through this “Safety Model School” initiative, our goal is to sensitize and mentor school children on various road safety problems and responsible safety habits. We are proud to partner with Roots Group of Companies in this mission to champion the cause of road safety amongst school children”.
He further added, “The recent amendments made to the Motor Vehicles Bill by the Government will provide an impetus to our mission, forcing road travellers to follow traffic rules leading to safer road environment in the country.”
Toyota Kirloskar Motor has been working on improving road safety conditions since 2005. This Safety Model School has been successfully implemented in Kolkata, Kochi, Delhi, Varanasi, Hisar and Rewari, with a promising impact on behavioural changes amongst school children. Following an integrated safety approach, TKM addresses the critical issues of road safety by adopting a three-dimensional concept focusing on Manufacturing Safe Cars, Developing Safe Drivers & Building Safer Environment, thereby building a safer community for tomorrow.
Roots Group of Companies based at Coimbatore, is a multifaceted corporate entity, engaged in the manufacture of Automobile Horns, High Precision Engineering Components and other Auto Accessories, Mechanized Cleaning Equipments, Medical & AeroSpace Components, Aluminium Die Casting Components, Alternators & Starter Motors, Tools & Dies, ergonomic and long-lasting Furnitures and Electric Vehicles.
Roots Group Exports its products to Europe, the United Kingdom, United States of America, Malaysia, Singapore, Middle East, Australia, Japan, etc.
ROOTS Group employs over 3500 people directly and supports many medium & small scale industries and always focus on Safety, Quality, Performance and Service.
The joint initiative of Minister for Municipal Administration & RDI, S.P Velumani inaugurated the one-of-its-kind Traffic Park at Satchidananda Jothi Niketan International School in Mettupalayam, Coimbatore to drive awareness and educate school students on road safety.
This traffic park is established to bring a positive change in the mindset of school children in terms of their behaviour and response about road safety. Keeping the objective of extending Toyota's CSR reach to Pan India, Team Toyota Activity (TTA) is implemented in collaboration with Toyota's Business partners specially focused on road safety. It is to be noted that around 6,000 school children have benefitted from this initiative with seven Safety Model Schools across the country.