Coimbatore: KPR Group, a Coimbatore based textile company launched its new inner wear and athleisure new brand FASO in Coimbatore Yesterday. FASO (Fashion Adapted Sustainable and Organic). would be available across South India by August 2019 and the country by 2020.
Coimbatore: KPR Group, a Coimbatore based textile company launched its new inner wear and athleisure new brand FASO in Coimbatore Yesterday. FASO (Fashion Adapted Sustainable and Organic). would be available across South India by August 2019 and the country by 2020.
The product categories would include Brief, Trunk, Boxer Shorts, Vest, Gym Vest and Muscle Tee.
Addressing media after the product launch, KPR Group Chairman, K.P. Ramasamy stated that the company has planned to launch the brand initially in three main cities in Tamilnadu viz., Chennai, Coimbatore and Madurai. He further stated that FASO products are segmented in three different premiums ranges viz., comfort, style and supreme.
"FASO collections are stylish, would be available with bright trendy colours, made of 100% superfine cotton that would give ultra-soft comfort. FASO garments are skin-friendly and are manufactured using combed organic cotton and micro nylon elastic. Due care is taken from fiber to finished products phase using in-house state of the art Technology and facilities across the process chain. This would enable a highly sustainable manufacturing facility with social and environmental compliance", added K. P. Ramasamy.
Product was launched by KPR Group Chairman, K.P. Ramasamy, Managing Directors KPD Sigamani, P.Natraj, Executive Directors Anandhakrishnan and Sakthivel.