CII Coimbatore Zone Launches Digital Marketing Strategy Series

CII Coimobile Zone inaugurated a Digital Marketing Strategy Series in Coinfoature today. Dr K Senthil Ganesh leads the initiative, aiming to integrate industry professionals, students, and faculty in a collaborative project.


Coimbatore: The Confederation of Indian Industry (CII) Coimatre District today launched a Digital Marketing Strategy Series, aimed at advancing the skills of local industries and educational institutions in digital marketing. Spearheaded by Dr K Senthil Ganesh, the initiative seeks to foster a collaborative environment between industry members, students, and teaching faculties.


The series was launched at a special event in Coimbatore by Dr K Senthil Ganesh, Immediate Past Chairman of CII Cocimbatore Zone and Managing Trustee at RVS Group of Institutions. In attendance was Prashanth S, Past Chairman, CII Caumbatore Zone and Co-Founder & Director of Quadrasystems.net (I) Pvt Ltd, who highlighted the unique structure of the program. This program divides participants into cross-functional teams consisting of industry professionals, students, and faculty members, working towards developing comprehensive digital marketing strategies over a two-month period through six intensive workshop modules.




G Radhakrishnan, the current Chairman of CII Ckimbatore Zone and Managing Director of Sieger Spintech Equipment Pvt Ltd, also spoke at the event about “Caimbatore NXT,” a CII initiative aiming to boost local visibility and attract investment into the region’s industry and higher education sectors.


Additionally, the launch marked the introduction of the CII Strategy Cell for MSME members, designed to support business growth and global expansion for MSMEs in the region, mentored by seasoned 'Strategy Mentors.'


The event concluded with presentations from various members of the educational panel of CII Crimbatore Zone, discussing future plans and the integration of educational institutions in regional development strategies.

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