What’s the first thing that comes to your mind when you hear the word 'juice'? Fruits. Juices are a wonderful addition to our health and palette. We love our fruits and we love it even more when it is juiced. But in recent times we did learn that when fruits are juiced in a typical crusher, they tend to lose much of their goodness through loss of nutrients.
What’s the first thing that comes to your mind when you hear the word 'juice'? Fruits. Juices are a wonderful addition to our health and palette. We love our fruits and we love it even more when it is juiced. But in recent times we did learn that when fruits are juiced in a typical blender, they tend to lose much of their goodness through loss of nutrients.
So came into being cold pressed juices which used a hydraulic press to extract juices from fruits. Though fruits are the things you immediately think about when it comes to juices, the health conscious moms have always prepared vegetable juices for their kids. We don’t associate vegetables with juices as much as we do with our South Indian meals and poriyals. But vegetable juices are a thing and have been used in very few households and except for the odd juice here and there, we don’t generally see them as part of our diets.
A preview of vegetable juices as delivered to customers by PRANA
PRANA offers home delivered vegetable juices everyday at the doorstep of the client through a subscription
So it was a pleasant surprise then when we learnt that there are two young entrepreneurs who are focusing mainly on vegetable juices and best of all they do it the cold pressed way. With our excitement we met them in a home in Race Course, where they’ve started their vegetable cold pressed juices venture. Tharini and Bhanupreethy are friends and they’ve come up with a subscription model to bring vegetable cold pressed juices to the people of Coimbatore and they call it PRANA.
Tharini, an MA Econometrics graduate from Madras University went about explaining her curious choice of choosing this business and what was her inspiration. PRANA offers home delivered vegetable juices everyday at the doorstep of the client at a cost of Rs.3120 per month. She said the inspiration came from her mother who used to make her drink vegetable juices every morning and the she calls them 'concoctions'. This habit and experience had impelled the youngster to come up with the idea for PRANA.
Tharini Rajkumar, co-founder of PRANA
Our juices are cold pressed and we make them at our house in Race Course itself. The cold pressed process ensures that we don’t lose the essential nutrients and we deliver it to your doorstep.
Our juices are cold pressed and we make them at our house in Race Course itself. The juicers are from Korea and they do not generate heat during the process. Blenders are pretty fast and therefore they generate temperature. The heat generated is the reason for food getting spoilt and its also the reason for nutrients getting lost. The cold pressed process ensures that we don’t lose the essential nutrients and we deliver it to your doorstep for our convenience. If you do a smoothie it has to be consumed within an hour. My mother made stuff which were more like smoothies, however we make clear juice that is filtered. My mother Vimala Rajkumar is a good nutritionist and her mentoring has added value to our business" exclaimed Tharini.
We grow veggies in our farm and also source them from known, safe sources
It is reliably learnt that this is the first of its kind in the city to make vegetable juices a daily reality. Companies have juices that is packaged but PRANA does not contain preservatives. "We grow veggies in our farm and also source them from known, safe sources. The veggies are cleaned, cut and juices are made by us at home. They are then bottled up and delivered for six days every week regularly. The greens used by us are organically grown for we are particular that the juices should be safe for consumption. Cleaning is a process by itself. We use a combination of lime, baking soda, salt and apple cider for the same. We cannot take chances for there is good level of knowledge about heath and hygiene. More than all that we should do justice. Ours is an eco friendly enterprise and this is in line with the current thinking in our society. Since our vegetables are from the neighbourhood of the city, they are seasonal. The glass bottles used by us are washed and cleaned well in order to ensure safe reuse," stated Tharini.
The youngsters have about a dozen flavours and offer fruit juices too on order basis only. This ensures we can have fresh juices all the time without having the need to store them. Tharini's mother Vimala Rajkumar is the voluntary mentor for PRANA and she was eager to share her inputs, "Due to consumption of sugary stuff regularly the taste buds have become sensitive and they tend to like that kind of food only. Craving increases due to the addictive nature of sweet substances. Besides of all this, the cooking process is done with a high flame. Most of the nutrients are depleted as a consequence. These girls - Tharini and Bhanupreethy want to stand on their own feet and thats really wonderful. I wish to share my experience here. Our consumption should never go below 800 calories per day. Juices help in weight management. These juices are like vitamin drinks. They are ideal products for pregnant women because proper nutrients are fed into the system."
Bhanupreethy, co-founder of PRANA
Its a long term process and does not do magic. One can do a 3 day juice diet in order to cleanse the system. Its safe to drink upto a gallon of juice per day and it detoxifies the system.
"Vegetable juices improve our skin texture and sort out bowel issues. Most of the fibre is given to cows and goats. Well, if one has our products it will make them healthier. Its a long term process and does not do magic. It helps really but works better on people with a good lifestyle. Please do not avoid veggies and fruits because you need the roughage, " stated the cheerful Bhanupreethy who comes from an engineering background.
"We use curry leaves, mint, spinach, coriander, basil, wheat grass, betel leaves etc., regularly. One can do a 3 day juice diet in order to cleanse the system. Its safe to drink upto a gallon of juice per day and it detoxifies the system. A lot of stomach issues can be settled by having these products. Nowadays we want be happy like the people of Bhutan for they focus on Gross National Happiness. Now we can focus on our own - Gross National Health. Most of our clients are subscribers and we do party orders also. However we need a 2 day lead time for such orders. Our products are Satvik by nature and hence the name PRANA. A couple of retirement homes have evinced interest in our products. Kids can have these juices but they do not need them. The shelf life is 5 days under refrigeration but we recommend 2 days only.There are ever so many subscriptions - magazines, clubs, prayers at temples and why even premium alchoholic beverages. Many of these are home delivered!" smiled Tharini Rajkumar.
Here are some healthy combinations to choose from:
VEGETABLE JUICE COMBOS
Turmeric Root / Pineapple / Ginger / Cucumber
Justly called pain relieving juice. Great for a post work out drink.
Beet / Chard leaves / Cayenne Pepper / Apple
Cayenne Pepper increases your fat burning; one of the major benefits is the positive effect it has on the digestive system.
GREEN JUICE COMBINATION
Banana Stem / Vilvam / Apple Cider / Spinach
Apple Cidar is said to improve insulin sensitivity during a high carb meal by 19 to 34 % and significantly lowers blood sugar and insulin responses.
The basic details of their subscription is as follows
1. The 300 ml bottle is priced at Rs.140 and a monthly subscription will cost Rs.3120.
2. 900 grams of veggies are used for each bottle of juice.
3. Flavours are different for each day and the client can fix a delivert time too. 12 varieties as of now.
4. Contact number : 8124333087.
The promoters of PRANA, Tharini and Bhanupreethy hope to come up with a retail outlet sometime soon if support for their work is good from consumers. Such health, green and boutique ventures are going to redefine the business map of Coimbatore and we were happy to have met two young ladies who are trying out something that makes good health easier to achieve.
So came into being cold pressed juices which used a hydraulic press to extract juices from fruits. Though fruits are the things you immediately think about when it comes to juices, the health conscious moms have always prepared vegetable juices for their kids. We don’t associate vegetables with juices as much as we do with our South Indian meals and poriyals. But vegetable juices are a thing and have been used in very few households and except for the odd juice here and there, we don’t generally see them as part of our diets.
A preview of vegetable juices as delivered to customers by PRANA
PRANA offers home delivered vegetable juices everyday at the doorstep of the client through a subscription
So it was a pleasant surprise then when we learnt that there are two young entrepreneurs who are focusing mainly on vegetable juices and best of all they do it the cold pressed way. With our excitement we met them in a home in Race Course, where they’ve started their vegetable cold pressed juices venture. Tharini and Bhanupreethy are friends and they’ve come up with a subscription model to bring vegetable cold pressed juices to the people of Coimbatore and they call it PRANA.
Tharini, an MA Econometrics graduate from Madras University went about explaining her curious choice of choosing this business and what was her inspiration. PRANA offers home delivered vegetable juices everyday at the doorstep of the client at a cost of Rs.3120 per month. She said the inspiration came from her mother who used to make her drink vegetable juices every morning and the she calls them 'concoctions'. This habit and experience had impelled the youngster to come up with the idea for PRANA.
Tharini Rajkumar, co-founder of PRANA
Our juices are cold pressed and we make them at our house in Race Course itself. The cold pressed process ensures that we don’t lose the essential nutrients and we deliver it to your doorstep.
Our juices are cold pressed and we make them at our house in Race Course itself. The juicers are from Korea and they do not generate heat during the process. Blenders are pretty fast and therefore they generate temperature. The heat generated is the reason for food getting spoilt and its also the reason for nutrients getting lost. The cold pressed process ensures that we don’t lose the essential nutrients and we deliver it to your doorstep for our convenience. If you do a smoothie it has to be consumed within an hour. My mother made stuff which were more like smoothies, however we make clear juice that is filtered. My mother Vimala Rajkumar is a good nutritionist and her mentoring has added value to our business" exclaimed Tharini.
We grow veggies in our farm and also source them from known, safe sources
It is reliably learnt that this is the first of its kind in the city to make vegetable juices a daily reality. Companies have juices that is packaged but PRANA does not contain preservatives. "We grow veggies in our farm and also source them from known, safe sources. The veggies are cleaned, cut and juices are made by us at home. They are then bottled up and delivered for six days every week regularly. The greens used by us are organically grown for we are particular that the juices should be safe for consumption. Cleaning is a process by itself. We use a combination of lime, baking soda, salt and apple cider for the same. We cannot take chances for there is good level of knowledge about heath and hygiene. More than all that we should do justice. Ours is an eco friendly enterprise and this is in line with the current thinking in our society. Since our vegetables are from the neighbourhood of the city, they are seasonal. The glass bottles used by us are washed and cleaned well in order to ensure safe reuse," stated Tharini.
The youngsters have about a dozen flavours and offer fruit juices too on order basis only. This ensures we can have fresh juices all the time without having the need to store them. Tharini's mother Vimala Rajkumar is the voluntary mentor for PRANA and she was eager to share her inputs, "Due to consumption of sugary stuff regularly the taste buds have become sensitive and they tend to like that kind of food only. Craving increases due to the addictive nature of sweet substances. Besides of all this, the cooking process is done with a high flame. Most of the nutrients are depleted as a consequence. These girls - Tharini and Bhanupreethy want to stand on their own feet and thats really wonderful. I wish to share my experience here. Our consumption should never go below 800 calories per day. Juices help in weight management. These juices are like vitamin drinks. They are ideal products for pregnant women because proper nutrients are fed into the system."
Bhanupreethy, co-founder of PRANA
Its a long term process and does not do magic. One can do a 3 day juice diet in order to cleanse the system. Its safe to drink upto a gallon of juice per day and it detoxifies the system.
"Vegetable juices improve our skin texture and sort out bowel issues. Most of the fibre is given to cows and goats. Well, if one has our products it will make them healthier. Its a long term process and does not do magic. It helps really but works better on people with a good lifestyle. Please do not avoid veggies and fruits because you need the roughage, " stated the cheerful Bhanupreethy who comes from an engineering background.
"We use curry leaves, mint, spinach, coriander, basil, wheat grass, betel leaves etc., regularly. One can do a 3 day juice diet in order to cleanse the system. Its safe to drink upto a gallon of juice per day and it detoxifies the system. A lot of stomach issues can be settled by having these products. Nowadays we want be happy like the people of Bhutan for they focus on Gross National Happiness. Now we can focus on our own - Gross National Health. Most of our clients are subscribers and we do party orders also. However we need a 2 day lead time for such orders. Our products are Satvik by nature and hence the name PRANA. A couple of retirement homes have evinced interest in our products. Kids can have these juices but they do not need them. The shelf life is 5 days under refrigeration but we recommend 2 days only.There are ever so many subscriptions - magazines, clubs, prayers at temples and why even premium alchoholic beverages. Many of these are home delivered!" smiled Tharini Rajkumar.
Here are some healthy combinations to choose from:
VEGETABLE JUICE COMBOS
Turmeric Root / Pineapple / Ginger / Cucumber
Justly called pain relieving juice. Great for a post work out drink.
Beet / Chard leaves / Cayenne Pepper / Apple
Cayenne Pepper increases your fat burning; one of the major benefits is the positive effect it has on the digestive system.
GREEN JUICE COMBINATION
Banana Stem / Vilvam / Apple Cider / Spinach
Apple Cidar is said to improve insulin sensitivity during a high carb meal by 19 to 34 % and significantly lowers blood sugar and insulin responses.
The basic details of their subscription is as follows
1. The 300 ml bottle is priced at Rs.140 and a monthly subscription will cost Rs.3120.
2. 900 grams of veggies are used for each bottle of juice.
3. Flavours are different for each day and the client can fix a delivert time too. 12 varieties as of now.
4. Contact number : 8124333087.
The promoters of PRANA, Tharini and Bhanupreethy hope to come up with a retail outlet sometime soon if support for their work is good from consumers. Such health, green and boutique ventures are going to redefine the business map of Coimbatore and we were happy to have met two young ladies who are trying out something that makes good health easier to achieve.