Coimbatore, Nov 2: Gone are those days when people used to settle for things available on the shelves. Today, even if it's a spoon or a nail cutter, people want something different; something customized; something attractive or something unique. We blush, when a guest comments "Wow, where did you get it from?"
When you break the pattern you get something new, when you do something different, it gets noticed and people want it too.
Slowly, the trend is changing from machine-made to hand-made things. Hand drawn designs has always had an edge over customary designs and styles.
Drifting away from the usual and coining something unique is Ishwarya Subramaniam's combined art form called “Tangling” which she runs under the label name 'Mystiq'.
A concoction of Zentangle, Doodle and Mandala art fused to create a unique and non replicated hand drawn design on various product promises a distinct quality of its own.
“I am a self taught artist”, says Ishwarya when asked on how she developed this art form.
“While doodling came naturally to me, I learnt about Mandala and Zentangle from books and information on the internet. Both have an identity and pattern of their own. I just amalgamated the nuances of those art forms and created one of my own" says Ishwarya, who is an architect by profession.
"Me and my father, both of us are doodling artists, with an avid love for art. It was in September 2016 that we jointly launched 'Mystiq', our brand name. Believe me, this artwork was born out of boredom and was more like a time spending activity for me and my father. I never saw it as a commercial project, until my friends expressed their interest to buy my creations", blushes the 31-year-old “Tangling”artist.
"Based on each customer's request, I use my art forms in my interior designs to give them a unique touch", she adds.
Her art derives great inspiration from her profession of being an architect. Today, Ishwarya's products are just not restricted to Coimbatore, they have been showcased in metro cities like Chennai, Bengaluru and Pune too.
“The first time I put up an exhibition, it was only wall frames of my art form. Lot of visitors appreciated my products but not many showed interest in buying it. I observed that their inclination was towards buying products like homeware and decor-related products with artistic designs. It was an eye-opener to me. In one go, I decided to reinvent the whole idea of my art into things which people use daily. I sketched my artwork on coasters, potpourri trays, photo frames, lanterns and even fabrics. I paint T-shirts with tangled art that are completely washable with unique designs,” says Ishwarya.
At present, Ishwarya undertakes customised orders, direct wall paintings, gifting cards and articles or anything particular one wants. So if you are bored with regular designs and want to add an exclusivity to your home products, get it “tangled” with Mystiq.
