Big changes are on the way to keep content creators and advertisers as happy as can be.
Unless you've been living under a rock over the past few months, chances are you've heard a thing or two about YouTube's "Adpocalypse." In YouTube's constant fight to remove extremist and exploitive videos from its site with machine learning, content creators of all size are being hit with demonetized video after demonetized video in cases where they shouldn't be.
YouTube's CEO Susan Wojcicki recently published a blog post talking about what the company is doing to address videos that need to be addressed and leaving innocent ones alone, and a big part of Wojcicki's message has to do with human moderators.
There's no shortage of horror stories from creators who have been mistakenly hit with YouTube's machine learning system, and Wojcicki says that the YouTube team has manually reviewed more than two million videos since this past June to help the system become smarter and smarter.
Lastly, Wojcicki says YouTube will be taking "a new approach to advertising" in which there are advertiser-friendly put in place in regards to what videos are suitable for ads and increasing the number of human advertisement reviewers so that ads on running on the right videos and removed from ones that aren't advertiser friendly. According to Wojcicki, YouTube will be talking with creators and advertisers over the coming weeks about these changes.
Unless you've been living under a rock over the past few months, chances are you've heard a thing or two about YouTube's "Adpocalypse." In YouTube's constant fight to remove extremist and exploitive videos from its site with machine learning, content creators of all size are being hit with demonetized video after demonetized video in cases where they shouldn't be.
YouTube's CEO Susan Wojcicki recently published a blog post talking about what the company is doing to address videos that need to be addressed and leaving innocent ones alone, and a big part of Wojcicki's message has to do with human moderators.
There's no shortage of horror stories from creators who have been mistakenly hit with YouTube's machine learning system, and Wojcicki says that the YouTube team has manually reviewed more than two million videos since this past June to help the system become smarter and smarter.
Lastly, Wojcicki says YouTube will be taking "a new approach to advertising" in which there are advertiser-friendly put in place in regards to what videos are suitable for ads and increasing the number of human advertisement reviewers so that ads on running on the right videos and removed from ones that aren't advertiser friendly. According to Wojcicki, YouTube will be talking with creators and advertisers over the coming weeks about these changes.