Apple is expected to launch a redesigned iPhone this fall with a screen that covers nearly the entire front of the phone.
The iPhone 8, as some analysts call it, will use a new kind of screen technology called OLED that could be a top selling point for the phone. OLED screens can display more accurate colors, including darker blacks, and can theoretically use less battery.
But some analysts believe the OLED screen may not be a big enough difference to convince many consumers to upgrade.
Barclays analysts on Thursday said they "struggle to see the incremental benefits" that come with the upgrade to OLED screens from LED screens, which current iPhones use.
Barclays analyst Mark Moskowitz and team write:
"In terms of the year ahead, OLED displays continue to be top-of-mind for investors when contemplating form factor improvements that could drive a growth revival, particularly with the iPhone. With OLED, we struggle to see the incremental benefits visually that would inspire a customer to replace an adequately-performing device. Read more....
The iPhone 8, as some analysts call it, will use a new kind of screen technology called OLED that could be a top selling point for the phone. OLED screens can display more accurate colors, including darker blacks, and can theoretically use less battery.
But some analysts believe the OLED screen may not be a big enough difference to convince many consumers to upgrade.
Barclays analysts on Thursday said they "struggle to see the incremental benefits" that come with the upgrade to OLED screens from LED screens, which current iPhones use.
Barclays analyst Mark Moskowitz and team write:
"In terms of the year ahead, OLED displays continue to be top-of-mind for investors when contemplating form factor improvements that could drive a growth revival, particularly with the iPhone. With OLED, we struggle to see the incremental benefits visually that would inspire a customer to replace an adequately-performing device. Read more....