As part of this COIL collaboration, students from both institutions participated in a live lecture session held by Dr S Kavitha of GRG, focused on content related to social media and analytics.
Coimbatore: In a world where COVID-19 has made it very difficult for students and faculties to travel internationally to connect with students from different cultural backgrounds, COIL (Collaborative Online International Learning) programs have become a great way for students and faculties to stay globally connected with a variety of virtual tools.
Accordingly, Students from SDSU (San Diego State University) School of Journalism & Media Studies and the PSGR Krishnammal College for Women in Coimbatore, India, participated in the COIL program.
This is an international and interdisciplinary collaboration between SDSU Global Campus, the SDSU School of Journalism & Media Studies from the College of Professional Studies and Fine Arts, and the GRG School of Management Studies from the PSGR Krishnammal College for Women in Coimbatore, India.
The SDSU course that was included in the collaboration was the Advertising Strategy & Social Media, taught by Alexa Mokalis. The GRG offered a course in Digital Marketing, which was taught by Dr S Kavitha.
As part of this COIL collaboration, students from both institutions participated in a live lecture session held by Dr S Kavitha of GRG. The online session focused on content related to social media and analytics.
From there, using Slack as the mediating technology, Dr Kavitha and Prof Mokalis created a collaborative discussion board and hosted an open-ended, intercultural conversation about a brand with a social media presence in both countries: Coca-Cola. Students from both courses were invited to evaluate the brand’s digital presence and effective use of social media in both countries.
Monisha L S, an MBA student from PSGR Krishnammal College for Women, Coimbatore said, “The SDSU program was really helpful for me to know what people think about digital marketing. The assignment was really informative. Talking with people from another country made me realize the different perspectives and that made me think a lot. They have shared so many thoughts on Coca Cola and even we shared so many thoughts of us. We helped each other learn more about marketing in different countries.â€
In addition to the benefits for students, COIL programs are also a great way for faculty to share their common knowledge and enrich their teaching methodologies. Dr S Kavitha, Associate Professor at GRG School of Management Studies, said “it is indeed a great opportunity provided by SDSU (COIL Collaboration Programme), to handle a session to SDSU students on “Social Media Analytics – ROI and ROE†as a video lesson and also a live lecture along with the students from GRGSMS. I express my sincere gratitude to both Mr Luis and Ms Alexa for this opportunity. Students realized how the perceptions differ across the borders by analyzing the way Coca-Cola is using different social media channels for their marketing efforts.â€
Accordingly, Students from SDSU (San Diego State University) School of Journalism & Media Studies and the PSGR Krishnammal College for Women in Coimbatore, India, participated in the COIL program.
This is an international and interdisciplinary collaboration between SDSU Global Campus, the SDSU School of Journalism & Media Studies from the College of Professional Studies and Fine Arts, and the GRG School of Management Studies from the PSGR Krishnammal College for Women in Coimbatore, India.
The SDSU course that was included in the collaboration was the Advertising Strategy & Social Media, taught by Alexa Mokalis. The GRG offered a course in Digital Marketing, which was taught by Dr S Kavitha.
As part of this COIL collaboration, students from both institutions participated in a live lecture session held by Dr S Kavitha of GRG. The online session focused on content related to social media and analytics.
From there, using Slack as the mediating technology, Dr Kavitha and Prof Mokalis created a collaborative discussion board and hosted an open-ended, intercultural conversation about a brand with a social media presence in both countries: Coca-Cola. Students from both courses were invited to evaluate the brand’s digital presence and effective use of social media in both countries.
Monisha L S, an MBA student from PSGR Krishnammal College for Women, Coimbatore said, “The SDSU program was really helpful for me to know what people think about digital marketing. The assignment was really informative. Talking with people from another country made me realize the different perspectives and that made me think a lot. They have shared so many thoughts on Coca Cola and even we shared so many thoughts of us. We helped each other learn more about marketing in different countries.â€
In addition to the benefits for students, COIL programs are also a great way for faculty to share their common knowledge and enrich their teaching methodologies. Dr S Kavitha, Associate Professor at GRG School of Management Studies, said “it is indeed a great opportunity provided by SDSU (COIL Collaboration Programme), to handle a session to SDSU students on “Social Media Analytics – ROI and ROE†as a video lesson and also a live lecture along with the students from GRGSMS. I express my sincere gratitude to both Mr Luis and Ms Alexa for this opportunity. Students realized how the perceptions differ across the borders by analyzing the way Coca-Cola is using different social media channels for their marketing efforts.â€