Reiterating its support for the game of cricket, Cycle Pure Agarbathies, world’s largest incense stick manufacturer from the house of NR Group the Agarbathi to aerospace conglomerate is launching its “Pray for India” campaign.
The unique campaign provides a platform for the ardent cricket lovers in the city to pray for Team India’s win in the ICC Champions Trophy that kicks off today in England.
In the city, this initiative will be inaugurated by A.Ramesh, Principal, Krishna College of Technology at, Rathina Vinayagar Temple, Near Annaporna, RS Puram, Coimbatore, by lighting up 6 feet Akhanda Agarbathi. The campaign will also be rolled out across 72 cities in the country.
The campaign will feature a series of on-ground initiatives encouraging the Indian cricket team’s fans to pray for their win. In each of city, Cycle Pure Agarbathies’-branded mobile vehicles will move around collecting wishes and prayers from the fans as team India battles it out in England. The mobile prayer van will also carry six-feet Akhand Agarbathi which will be lit symbolizing the continuous prayer for the nation’s win. Further, the campaign will be supported by aggressive social media initiatives. A dedicated stream of prayer messages and videos mirroring the undying love for the sport will be uploaded regularly on the social media platforms.
Elaborating on the campaign, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Champions Trophy is an important tournament for every cricket lover across the world, especially in India. Here, cricket is a religion and with our ‘Pray For India’ campaign, we intend to bring together the whole country’s prayers. It is a platform where people can showcase their love for the sport and extend their support to the players. We urge people of Coimbatore to come and pray with us in this campaign for the glorious victory of India.”
The unique campaign provides a platform for the ardent cricket lovers in the city to pray for Team India’s win in the ICC Champions Trophy that kicks off today in England.
In the city, this initiative will be inaugurated by A.Ramesh, Principal, Krishna College of Technology at, Rathina Vinayagar Temple, Near Annaporna, RS Puram, Coimbatore, by lighting up 6 feet Akhanda Agarbathi. The campaign will also be rolled out across 72 cities in the country.
The campaign will feature a series of on-ground initiatives encouraging the Indian cricket team’s fans to pray for their win. In each of city, Cycle Pure Agarbathies’-branded mobile vehicles will move around collecting wishes and prayers from the fans as team India battles it out in England. The mobile prayer van will also carry six-feet Akhand Agarbathi which will be lit symbolizing the continuous prayer for the nation’s win. Further, the campaign will be supported by aggressive social media initiatives. A dedicated stream of prayer messages and videos mirroring the undying love for the sport will be uploaded regularly on the social media platforms.
Elaborating on the campaign, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Champions Trophy is an important tournament for every cricket lover across the world, especially in India. Here, cricket is a religion and with our ‘Pray For India’ campaign, we intend to bring together the whole country’s prayers. It is a platform where people can showcase their love for the sport and extend their support to the players. We urge people of Coimbatore to come and pray with us in this campaign for the glorious victory of India.”