Star TV ( India) the media conglomerate has won the IPL broadcast rights for a five year period from 2018 to 2022.
The media conglomerate outwitted Sony to win rights for Rs 16,347.50 crore with a single consolidated bid worldwide.
A total of 24 companies had picked up the Invitation and took part in the bid for the broadcast and digital rights in the Indian subcontinent and global markets for the next five years.
"We believe the IPL is a very powerful property, and we believe there is lots more value that can be created for fans of cricket on digital and TV," said Uday Shankar, chairman of Star India.
"We would remain committed to ensure the growth of sports in this country continues to be driven by the power of cricket."
The media conglomerate outwitted Sony to win rights for Rs 16,347.50 crore with a single consolidated bid worldwide.
A total of 24 companies had picked up the Invitation and took part in the bid for the broadcast and digital rights in the Indian subcontinent and global markets for the next five years.
"We believe the IPL is a very powerful property, and we believe there is lots more value that can be created for fans of cricket on digital and TV," said Uday Shankar, chairman of Star India.
"We would remain committed to ensure the growth of sports in this country continues to be driven by the power of cricket."