JK tyres, a pioneer in motor sport in India, has developed and designed “Jet Racing” the new generation truck racing tyres especially for this application. With this, JK Tyre became the first tyre company to produce truck racing tyres in India. The combination of the Prima trucks fitted with Jet Racing received an overwhelming response from participants and it has brought in a revolution in the Indian racing scenario.
JK Tyre, which has been closely associated with the world of sports over three decades has got a long term and sustained approach to promote Motorsport in India.
Motor sport, which was then perceived as a domain for elite but JK Tyre took upon itself to package and redesign the sport to suit the masses. The company has not only made the sport affordable but also equivalent to International operating standards.
JK Tyre’s foray into Motorsport was a well thought out strategic decision to not only use and develop this virgin branding platform but also to realize the dreams of making India a force in the field of motor sport.
In 2011, the company acquired the Formula BMW Series and rechristened it as the JK Racing Asia Series (JKRAS). With this acquisition, JK Tyre created history in Indian Motorsport by becoming the first Indian company to acquire an FIA accredited series. By taking over the series, JK Tyre promises to utilize it as a platform to encourage and support the world’s best racing drivers and promote India as one of Asia’s motorsport capitals.
Thus, JK Tyre has conquered two steps in the motorsport program where the new racing aspirants first establish themselves in India, then graduate to Asian level i.e. to Formula BMW, which is now JKRAS and then they move to higher levels of racing.
JK Tyre now stands closer to achieving its mission of bringing world-class motorsport to the Indian masses. The Racing and Karting programme by JK Tyre has been the breeding ground for the country’s motorsport talents like NarainKarthikeyan, ArmaanEbrahim, Karun Chandhok, Aditya Patel and other emerging talent.
JK Tyre, which has been closely associated with the world of sports over three decades has got a long term and sustained approach to promote Motorsport in India.
Motor sport, which was then perceived as a domain for elite but JK Tyre took upon itself to package and redesign the sport to suit the masses. The company has not only made the sport affordable but also equivalent to International operating standards.
JK Tyre’s foray into Motorsport was a well thought out strategic decision to not only use and develop this virgin branding platform but also to realize the dreams of making India a force in the field of motor sport.
In 2011, the company acquired the Formula BMW Series and rechristened it as the JK Racing Asia Series (JKRAS). With this acquisition, JK Tyre created history in Indian Motorsport by becoming the first Indian company to acquire an FIA accredited series. By taking over the series, JK Tyre promises to utilize it as a platform to encourage and support the world’s best racing drivers and promote India as one of Asia’s motorsport capitals.
Thus, JK Tyre has conquered two steps in the motorsport program where the new racing aspirants first establish themselves in India, then graduate to Asian level i.e. to Formula BMW, which is now JKRAS and then they move to higher levels of racing.
JK Tyre now stands closer to achieving its mission of bringing world-class motorsport to the Indian masses. The Racing and Karting programme by JK Tyre has been the breeding ground for the country’s motorsport talents like NarainKarthikeyan, ArmaanEbrahim, Karun Chandhok, Aditya Patel and other emerging talent.