Samsung India’s popular television and digital campaign showcasing it's initiative of taking customer service to the doorsteps of consumers in the hinterlands ‘We’ll Take Care of You, Wherever You Are’ has crossed 100 million views on YouTube in just seven weeks of its launch.
The campaign film #SamsungService has become the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India, as on February 20, 2017.
‘We’ll Take Care of You, Wherever You Are’ (https://www.youtube.com/watch?v=779KwjAYTeQ) showcases the journey of a young Samsung engineer on his way to provide services in a remote village in India, highlighting Samsung’s vision of creating long-lasting relationships with its consumers through timely service is all set to cross 100 million views and has so far garnered over 224,000 consumer engagements on various social media platforms.
“At Samsung, we are extremely delighted to witness such a phenomenal response from our consumer across the globe. Through the new consumer service initiative, we have brought world-class service to the doorsteps of Samsung consumers in each and every taluk in India. The service campaign video crossing 100 million views on YouTube in India is a testimony of consumer love and trust in brand Samsung.
To provide quality customer service in both urban and rural India, 535 mobile service vans have been introduced and thereby extending its reach to customers in over 6,000 talukas across the country. The service vans are equipped with multi-skilled engineers, key components, Power Generator set and key jigs/fixtures for providing quick response and on-the- spot resolution. Since its launch, Samsung service vans have clocked over 1 million kilometers across the length and breadth of the country', ” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.
The campaign film #SamsungService has become the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India, as on February 20, 2017.
‘We’ll Take Care of You, Wherever You Are’ (https://www.youtube.com/watch?v=779KwjAYTeQ) showcases the journey of a young Samsung engineer on his way to provide services in a remote village in India, highlighting Samsung’s vision of creating long-lasting relationships with its consumers through timely service is all set to cross 100 million views and has so far garnered over 224,000 consumer engagements on various social media platforms.
“At Samsung, we are extremely delighted to witness such a phenomenal response from our consumer across the globe. Through the new consumer service initiative, we have brought world-class service to the doorsteps of Samsung consumers in each and every taluk in India. The service campaign video crossing 100 million views on YouTube in India is a testimony of consumer love and trust in brand Samsung.
To provide quality customer service in both urban and rural India, 535 mobile service vans have been introduced and thereby extending its reach to customers in over 6,000 talukas across the country. The service vans are equipped with multi-skilled engineers, key components, Power Generator set and key jigs/fixtures for providing quick response and on-the- spot resolution. Since its launch, Samsung service vans have clocked over 1 million kilometers across the length and breadth of the country', ” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.