Germans select three ethnic designs developed in Tirupur

Elke Klemenz, a garment company owner from Germany, and Regina Vogt Heeran, a fellow German who acts as an apparel production facilitator for Ms. Klemenz’s firm, who came all the way to Tirupur in search of innovative designs for their products did not go back disappointed.

The women were able to select three designs to their likings from a bouquet of 113 developed by 30 students of the NIFT-TEA College of Knitwear Fashion, an institute promoted by Tirupur exporters.

The theme of the design was Indian ethnic motifs.

“The designs will be used for our summer collections of garments,” said Ms. Klemenz.

Three sets of garments are going to bear the designs which include women’s causal wear range, men’s shirt, and a kurta product similar to that was usually worn by Jawaharlal Nehru.

P. Sivasangavi, a post-raduate student, Laveena Elizabeth and L.Lavanya, both undergraduate students, all pursuing Apparel Fashion Design courses, are elated after the individual designs created by them were selected by the German firm.

“We developed the designs inspired by ethnic wears and chose orange, red, maroon, and majenta. It took almost three months for us to come out with 113 designs,” said Ms. Sivasangavi.

The students’ joy doubled as the German firm will give credit to the designers in the product catalogue used for promotion of the products.

Already, the company has been giving attribution to the efforts of under privileged women who were employed at the company’s production unit based in New Delhi by attaching a tag with the apparels that tells that the products are made by under privileged women.

Electricity Tariff Cut: Will It Be The Election Game Changer?

Coimbatore industrialists have stated that promises regarding electricity tariff reduction will play a crucial role in t...

International Robotic Cancer Surgery Conference ROSCON 2026 Underway at GKNM Hospital

G. Kuppuswamy Naidu Memorial Hospital in Coimbatore is hosting ROSCON 2026, an international conference on robotic cance...

CII IWN Coimbatore appoints new women’s wing office bearers

At the CII IWN Coimbatore annual meet held on March 19, Preetha Priyadarshini was appointed Convenor and Caroline Rajan...

Coimbatore-Abu Dhabi Flight Service Suspended Until March 28 Due to Iran-Israel Conflict

IndiGo's Coimbatore-Abu Dhabi flight service remains suspended until March 28 due to escalating tensions in Gulf countri...

Joy in Giving: Tiruppur Family's 50-Year Ramadan Biryani Tradition Continues

A Tiruppur family led by Fathima Beevy has been preparing and distributing biryani to friends during Ramadan festival fo...

KG Hospital Completes Over 200 Robotic Heart Surgeries, Dr Arunkumar Honoured with Excellence Award

KG Hospital in Coimbatore achieves milestone of 200 robotic-assisted heart surgeries under Dr Arunkumar Ulaganathan's le...