The new norm of the Central Government, mandating disclosure of PAN card details for purchases above Rs. 2 lakh, has had some impact on jewellery purchase. But, there is a need to bring in more jewellery at the right price point, according to Suraj Shantakumar, Director – Business Strategy, Kirtilals.
Kirtilals has collaborated with Forevermark and launched a new collection of jewellery at four of its outlets.
Demand:
Mr. Shantakumar said that in the long run, jewellery demand will continue to grow.
On the collaboration with Forevermark, he said the jewellery is designed and made in-house by Kirtilals using Forevermark diamonds.
The aim is to further strengthen and position diamond in the minds of customers.
This new range is solitaire collection. Forevermark is the diamond brand from the De Beers group.
Kirtilals has collaborated with Forevermark and launched a new collection of jewellery at four of its outlets.
Demand:
Mr. Shantakumar said that in the long run, jewellery demand will continue to grow.
On the collaboration with Forevermark, he said the jewellery is designed and made in-house by Kirtilals using Forevermark diamonds.
The aim is to further strengthen and position diamond in the minds of customers.
This new range is solitaire collection. Forevermark is the diamond brand from the De Beers group.