Candidates, political leaders and campaigners could not reach the nook and corner of the Assembly segments. But, their voices could reach with the help of public address system-fitted carriers and small passenger vehicles. There were quite a few instances when listeners were confused when the recorded speeches had the voice of prominent leaders.
Most candidates representing leading national and regional political parties used half a dozen such campaign vehicles in all 10 Assembly constituencies in the district. All that they had to do was to hire the vehicle with a driver and make a party cadre travel and the rest is taken care of by the public address system using the recorded speeches and appeals.
Independent candidates too made optimum use of such modes of campaign as it was less expensive with only the vehicle and public address system and basic decorations, as cost of campaign would always get into the expenditure account of the candidate.
Not to bore the audience the messages and memes were also in the form of songs inspired by popular filmy numbers and even spiritual ones too.
“This is one of the most effective and cost effective modes of communication,” says the candidate of a regional political party that does not have many active cadre to do the campaigning.
He said that the vehicles mounted with speakers had helped him reach the nook and corners of his Assembly constituency, more than once.
“Online and new media are important modes of disseminating information that help reach out to the younger generation. But, vehicles mounted with speakers are among traditional forms of communication which still hold good and help reaching out to the masses across age groups,” a candidate in a rural constituency said.
These vehicles don’t use banned conical speakers, but are equipped with a heavy set of speakers that can
be heard a few streets away. While the aim is getting maximum reach, it also tests the ear drums of residents and passers-by.
M. Jothilakshmi of Sungam felt that the officials should not only check expenditure and use of conical speakers, but also to restrict the permissible noise limits. “Blaring speakers have their impact on children and aged persons,” she added.
Most candidates representing leading national and regional political parties used half a dozen such campaign vehicles in all 10 Assembly constituencies in the district. All that they had to do was to hire the vehicle with a driver and make a party cadre travel and the rest is taken care of by the public address system using the recorded speeches and appeals.
Independent candidates too made optimum use of such modes of campaign as it was less expensive with only the vehicle and public address system and basic decorations, as cost of campaign would always get into the expenditure account of the candidate.
Not to bore the audience the messages and memes were also in the form of songs inspired by popular filmy numbers and even spiritual ones too.
“This is one of the most effective and cost effective modes of communication,” says the candidate of a regional political party that does not have many active cadre to do the campaigning.
He said that the vehicles mounted with speakers had helped him reach the nook and corners of his Assembly constituency, more than once.
“Online and new media are important modes of disseminating information that help reach out to the younger generation. But, vehicles mounted with speakers are among traditional forms of communication which still hold good and help reaching out to the masses across age groups,” a candidate in a rural constituency said.
These vehicles don’t use banned conical speakers, but are equipped with a heavy set of speakers that can
be heard a few streets away. While the aim is getting maximum reach, it also tests the ear drums of residents and passers-by.
M. Jothilakshmi of Sungam felt that the officials should not only check expenditure and use of conical speakers, but also to restrict the permissible noise limits. “Blaring speakers have their impact on children and aged persons,” she added.