Coimbatore launch of the new Eco Sport

Coimbatore, Nov. 15 

2017–Ford India today introduced its stylish, powerful and connected new Eco Sport priced at Rs. 731, 200. The Coimbatore launch of the car was made at Taj Vivanta, with all the dignitaries associated with Ford.

The new Eco Sport is said to be comprehensively redesigned with more than 1,600 new parts, featuring rugged new looks, sleek interior makeover and a new engine, offering more power and efficiency.

“The new Ford Eco Sport comes with a formidable combination of fun, style and technology,” said Anurag Mehrotra, President and Managing Director, Ford India. “With its best-in-class power, safety, convenience and value proposition, it delivers significantly more at the same price. It is another game-changing product from Ford that, like its predecessor, raises the bar for compact SUVs,” he added. 

The design is both bold and functional: Ford’s design and engineering team spent more than a million hours studying computer fluid dynamics, and the aerodynamics of the new Eco-Sport.

The new Eco Sport will also feature Ford’s globally-renowned emergency assistance, a potential technology that calls emergency services from a paired phone to ensure help is always within reach.

The car is available in five trims with seven colour options – Lightning Blue, Canyon Ridge, Race Red, Diamond White, Absolute Black, Moon Dust Silver and Smoke Grey.

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