Focus on Digital transformation for growth in business: UK based entrepreneur

Stressing on the importance of digital transformation in any form of business in the current digital era, Bala Subramaniam, Chief Executive Officer of Atrion Consulting Private limited from UK, said that the industry should be equipped digitally to handle business effectively.

Addressing entrepreneurs at the monthly session on ‘Technology Driver Digital Transformation’, organised by The Indus Entrepreneurs (TiE) in Coimbatore on Friday, Bala Subramaniam also added that customer expectations can be satisfied more easily once a business goes through digital transformation.



“Digital transformation should happen in customer experience, operations and business model,” he opined.

S.Raghuram, Vice President of Atrion Consulting Private limited, who also talked about digitising businesses, said that good leadership would make easy the implementation of digitisation, which would directly help in the growth of the company.



“Companies need good digital technology platform. They should possess a vision and roadmap for digitisation if they want to survive in the current era, which is very competitive,” he said.

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