Asia's first Coffee planter MIRRAS gain momentum in online market; launches array of products including wood pressed oils
Coimbatore: Asia's First Planter "Mother Mira" Group of Company's retail brand 'Mirras' stands for their over 100-year-old legacy in providing premium cofee powder. Making their products more accessible to the people, they have come out with an array of products from Coffee to Cold pressed oils.
"Presently, the products are available through online. Soon, they will be made available at various outlets across India, including Coimbatore. Now on, Coffee lovers can fill their houses with the aroma of freshly brewed coffee and relish the same flavours, as they taste in their favourite hotels", said Sundar Subramaniam, Managing Director of Mirras Coffee Products.
Brefing on their retail plans at a press meet, here Mr. Sundar said that "In April 2018, Mirras Coffee Products was launched across Tamil Nadu, including Coimbatore. With pan India presence and large volume of sales in the wholesale market, we play a dominant role by fulfilling 80% of the market needs. Our products are used in various prestigious institutions such as ITC, Taj, Marriott, Radisson, LeMeridien, Residency, Hyaat, Holiday inn, Hilton, Sun TV, Vijay tv, Infosys, TCS and many more. Also, we do notable volume of sales at major super markets, malls and departmental stores."
He added that, "Considering our loyal customer base, we have leaped forward and launched retail sales. Due to 'Covid-19' pandemic situation, our online sales has gained momentum. We have witnessed a rapid growth in online market. Thousands of customers visit our website www.mirras.in- for online shopping."
According to the web-generated statistics, our customers or buyers are predominantly from South India --Karnataka, Kerala, Andhra Pradesh, Telangana, and in North India -- New Delhi, Maharashtra, Madhya Pradesh, Rajasthan, Jharakhand, West Bengal, Odisha, Goa etc, he noted.
"Shortly, our products will be available at many stores in Coimbatore. A wide range of high grade Wood Pressed Oils will be a hit among customers.We are already supplying to community livings like apartments across Coimbatore and Chennai and have gained about 5,000 customers in the segment. Mirras has also been made available online on Paytm, Amazon and their own website www.mirras.in.",Mr. Sundar said.
Apart from the domestic market, Mirras also focusses on international market by exporting coffee products to Singapore and New Zealand. Mirras products are available at various outlets in thosecountries.