This marks something new in the creative world of advertising. Strong content is the engine that's going to drive your campaign. No two ways to go about it. The best strategy is not just to drop the concept on to their minds, but their hearts. Return of Ranveer Ching, an advert by Capital Foods, a global food brand based out of Mumbai, seems to have exhausted every trick that have existed in cinematic history for their latest video for Ching's Secret, a desi brand of Chinese cuisine. The video sort of imperfectly blends the stardom of Ranveer Singh, the stunningly beautiful Tamannaah Bhatia, the explosive action expertise of Rohit Shetty, the music of Shankar Ehsaan Loy and some mouth-watering close-ups of the cuisine itself into a product that's nothing short of an entertainer. The advert itself is 5.30 min long and conveys pretty much nothing story-wise but definitely establishes the brand name into the audiences' hearts through its Mad Max-inspired premise, catchy dialogues, and a groovy number. Backed by Yash Raj Films, the ad film is rumored to have cost upwards of 75 Crores. Now, that's a lot of money...spent on a job well done!
Catch the video here.
Catch the video here.