A brigade of young entrepreneurs creates an array of hijabs, abayas and other clothes for women
Shanaz Rukhsana puts faith into her work ethic, quite literally. At 23, her visiting card declares her founder of The Hijab Company, a startup rooted in the intersection of modesty and fashion. Supplying hijabs, abayas and other clothes tailored for Muslim women, Rukhsana is only one of the several entrepreneurs in the business of Islamic fashion. With enterprises growing rapidly across India, young Muslim women are defining a new era of Islamic dressing: one that is at the meeting point of faith, modesty and business.
The Muslim veil, commonly known as the hijab, made its entry into the modern world decades ago. But only in the last few years did designers in India start paying attention to it. “Brands in India didn’t really cater to our sense of fashion,” says Rukhsana, adding, “Finding things like a pair of loosely-fitted pants was a task. I wanted to give Indian hijabis what they needed with my company.” Read more
Shanaz Rukhsana puts faith into her work ethic, quite literally. At 23, her visiting card declares her founder of The Hijab Company, a startup rooted in the intersection of modesty and fashion. Supplying hijabs, abayas and other clothes tailored for Muslim women, Rukhsana is only one of the several entrepreneurs in the business of Islamic fashion. With enterprises growing rapidly across India, young Muslim women are defining a new era of Islamic dressing: one that is at the meeting point of faith, modesty and business.
The Muslim veil, commonly known as the hijab, made its entry into the modern world decades ago. But only in the last few years did designers in India start paying attention to it. “Brands in India didn’t really cater to our sense of fashion,” says Rukhsana, adding, “Finding things like a pair of loosely-fitted pants was a task. I wanted to give Indian hijabis what they needed with my company.” Read more