Global fashion trends may be rocking the metro cities of India, but it is the tier-2 towns now that are seeing a fashion surge like never before as they gain access to designer brands. This growing demand for affordable designer brands in smaller cities like Vizag, Pune, Nagpur and Coimbatore has given rise to a new tribe of fashion designers who are experimenting with wearable fashion and adding that extra touch of glamour by tweaking fabrics.
This was evident at the Annual Design Awards show of JD Institute of Fashion Technology held here last Sunday where budding designers showcased their collection of Indian, fusion and western wear on the theme ‘The Difference’. Style, elegance and a reflection of latest fashion trends were brought out by the young designers, some of whom are working on starting their own labels or designing units and few others who have already made their design footprints on global fashion brands. Fashion events like these provide a much-needed platform to fledgling local fashion designers to gain a foothold in an industry which has with high barriers to entry.
The glittering event show also saw actor Elena Kazan, who was the showstopper for the evening, sashaying onto the ramp along with other models, sporting designs created by the graduating students of the institute. Budding designer Saundarya Mishra’s white sensuous, flowy evening gown was selected among the other collections as the showstopper’s look. “I was very nervous and at the same time excited when I came to know that Elena Kazan was going to wear the gown. She loved the attire and flaunted it at the evening party,” says Saundarya with a hint of pride. Her collection titled ‘Snowflakes and Grand Island Caves’ was a Red Carpet inspired clothing line made from soft net, velvet, georgette and chiffons. Right to fabric manipulation technique to embellishments were all handcrafted by the teams. Saundarya, who has been doing freelance designing for special occasions in the city and also for clients in the US, had a chance to design three garments for Vero Moda during her month-long internship with Scotts Garments earlier this year. “There is a great deal of learning that happens during this process,” she says. To keep herself tuned in to the latest from the international fashion circuits, she stays glued to Pinterest and Instagram following her favourite designers and global fashion events. The budding designer has already bagged a job as a fashion illustrator but before that, she wants to pursue her masters in the same field from the US. Read more
This was evident at the Annual Design Awards show of JD Institute of Fashion Technology held here last Sunday where budding designers showcased their collection of Indian, fusion and western wear on the theme ‘The Difference’. Style, elegance and a reflection of latest fashion trends were brought out by the young designers, some of whom are working on starting their own labels or designing units and few others who have already made their design footprints on global fashion brands. Fashion events like these provide a much-needed platform to fledgling local fashion designers to gain a foothold in an industry which has with high barriers to entry.
The glittering event show also saw actor Elena Kazan, who was the showstopper for the evening, sashaying onto the ramp along with other models, sporting designs created by the graduating students of the institute. Budding designer Saundarya Mishra’s white sensuous, flowy evening gown was selected among the other collections as the showstopper’s look. “I was very nervous and at the same time excited when I came to know that Elena Kazan was going to wear the gown. She loved the attire and flaunted it at the evening party,” says Saundarya with a hint of pride. Her collection titled ‘Snowflakes and Grand Island Caves’ was a Red Carpet inspired clothing line made from soft net, velvet, georgette and chiffons. Right to fabric manipulation technique to embellishments were all handcrafted by the teams. Saundarya, who has been doing freelance designing for special occasions in the city and also for clients in the US, had a chance to design three garments for Vero Moda during her month-long internship with Scotts Garments earlier this year. “There is a great deal of learning that happens during this process,” she says. To keep herself tuned in to the latest from the international fashion circuits, she stays glued to Pinterest and Instagram following her favourite designers and global fashion events. The budding designer has already bagged a job as a fashion illustrator but before that, she wants to pursue her masters in the same field from the US. Read more